Cuddledry has gone global – but Helen Wooldridge and Polly Marsh, two long-term friends, now working mums, conceived the original idea. Their first product was the Cuddledry baby apron bath towel – now a multiple award-winner and a 'must-have' for all new mums and dads.
Most baby towels are lightweight squares, which parents have to hold awkwardly under their chins or between their teeth in order to leave two hands free to lift baby. Helen and Polly came up with the Cuddledry baby apron bath towel to make bathtime easier, less stressful and most importantly, safer.