In the heart of Zurich, Switzerland’s renown Bellevue Apotheke, pharmacists Roman Schmid and Metin San formulated Giggles premium toothpaste for kids. There was a need for a more fun, tasty toothpaste to appeal to kids and make them motivated to brush teeth recommended 3 times a day.
Using the finest ingredients with the exact amount of fluoride to protect kids teeth from decay was an essential step in completing the formula. They were sure to source and incorporate some of the best of Switzerland’s natural ingredients such as edelweiss extract, providing natural antiseptic and anti-inflammatory properties to promote healthy gums.